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October 18, 2021

U.S. Voters

Voters News, tools and information

Racist Kelly Loeffler Facebook Ad Attacks Warnock

1 min read

Kelly Loeffler darkens her black challenger’s face in Facebook ad. Listen to how it was seemingly justified. John Iadarola and Jason Carter break it down on The Damage Report.

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Read more here: https://www.salon.com/2021/01/04/kelly-loefflers-new-facebook-ad-darkens-skin-of-raphael-warnock-her-black-opponent/

"Sen. Kelly Loeffler, R-Ga., ran a paid Facebook ad last week that artificially darkened the skin color of her Democratic opponent, the Rev. Raphael Warnock, who is Black. In fact, the campaign used two of the same clips in their original form for another Facebook ad that ran the same day, but spent 10 times as much money boosting the version in which Warnock appeared darker.

According to the Facebook Ad Library, on Dec. 29 the Loeffler campaign spent between $3,000 and $3,500 on an ad called "Too Radical. Too Corrupt," and dropped between $40,000 and $45,000 on a second, more aggressive counterpart titled "Beyond Radical Raphael," which uses some of the same footage, but with Warnock’s skin noticeably darkened. Here are screenshots taken from the two ads:"

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