Massive data leak exposes the Trump campaign’s 2016 plot. What does this mean for 2020? John Iadarola and Viviana Vigil break it down on The Damage Report. Follow The Damage Report on Facebook: https://www.facebook.com/TheDamageReportTYT/
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Read more here: https://www.commondreams.org/news/2020/09/28/effort-cultivate-hopelessness-trump-2016-campaign-used-facebook-deterrence-operation
"President Donald Trump’s 2016 presidential election campaign sought to persuade 3.5 million Black voters in key battleground states to stay home on Election Day by targeting them with negative Facebook ads about Democratic nominee Hillary Clinton, according to a Monday report on Britain’s Channel 4 News.
A massive data leak obtained by the U.K. outlet shows that four years ago Trump’s digital campaign team compiled files on 198 million American voters, which included information about their domestic and economic status obtained from market research companies. An algorithm then divided the voters into eight categories, called "audiences," so they could be targeted with tailored ads on Facebook and other social media platforms.
Some 3.5 million Black voters were categorized by the Trump team as "deterrence," meaning the campaign would not try to win their vote but rather discourage them from voting. Voters placed in the deterrence category were thought likely to vote for Clinton, or to stay home.
People in this group were disproportionately Black. In Georgia, for example, Black people account for around 31% of the state’s population, but 61% of people in the deterrence category. Other states’ data showed a similar pattern. Overall, people of color made up 54% of voters in the deterrence category."
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